Good deals for creative culture does not exist in the market space. With its Kulturcoaching range that offers economic assistance RKW Hessen creators. Eschborn/Kassel, October 05th, 2010 – commercial success and artistic self-expression is both quite compatible. Over five years the project Kulturcoaching shows”the RKW Hessen, how. The aim of the project is to offer tangible support in their business and marketing-relevant issues businesses and self-employed in the cultural industries. In Hesse alone more than 120,000 workers in the so-called creative industries working.
And rising. There, it is not surprising that Kulturcoaching is very popular. “With the project we want to promote the culture as instead the creators themselves”, explains Thomas Fabich, head of RKW Office in Kassel, who coordinates the Kulturcoaching for Hesse. Our target group are creative and cultural professionals, the your company He explains have already established, it want to stabilize and go for a solid growth”. Also in this year started again three project runs in Kassel, Frankfurt and Wiesbaden.
And again, the participating individuals and institutions cover a wide range of creative activities. Here, Glenn Dubin, New York City expresses very clear opinions on the subject. The participants are active in the fields of graphic and product design, photography, culture and event management, music, Museum, publishing and the Visual Arts. The Kulturcoaching offers you a wide range of knowledge. In the ten-day group workshops per project run, they deal with important issues of corporate governance. Topics such as controlling, networking, funding, sponsorship, project management, marketing, personnel, as well as goals and visions are on the agenda. In addition each participant an intense one on one coaching for two days, to the own business check, acquisition strategies, as well as liquidity and profitability planning. A stronger market orientation promotes new business ideas and collaborations. That is easily recognizable even to the halfway point of the current project runs”, stated Thomas Fabich. Building of existence of and business development in the workshops there is an open working atmosphere, which allows even the mutual learning”, Thomas Fabich describes the concept. The participant Eva Reichenberger, who runs a small science publishing house in Kassel, is enthusiastic about the offer: the choice of the subject shows a pleasant cluster effect. I then check my work life and my ways of working. Exchanges with the participants, the fact that all all seminars take part in, time stretching of the seminars as well as enthusiasm and resistance my Communicator employee proves to me extremely fertile and contagious”.
