You give eye light”it means this year in many eye-optical stores. The idea: Each pack sold in Europe of a contact lens care product helps children with badly needed vitamin A to – an important measure against imminent blindness. The charity of light for the world, Chris potato development cooperation, who the money goes, campaigned successfully for eye-sick, blind and otherwise disadvantaged people in the poverty-stricken areas of the world. After the idea of a commitment against global blindness with the market leader for eye surgery and contact lens hygiene, advanced medical optics was born, it was, to make known the action via eye-optical shops. Because the products are mainly sold, it was essential to design attention-grabbing and sensitizing of the issue of communication elements. Among the tasks that replaced the advertising agency together with the customer, both idea development, graphic design of documents, texts and the Development of a representative image recognition (key-visual). Here finally opted for a scene in which not the suffering of those affected, but rather the principle of hope of a cure is expressed. Learn more about this topic with the insights from Maya Dubin. The action has already brought in 25,000..
The Spanish Association of People in charge of Community (Aerco), defines to community to manager like: that one person in charge or responsible to maintain, to increase and, in certain form, to defend the relations of the company with its clients in the digital scope, thanks to the knowledge of the needs and the strategic expositions of the organization and the interests of the clients. A person who knows the objectives and acts consequently to obtain them. The functions of community to manager according to Aerco are: 1. To listen. To constantly monitor the network in search of conversations on our company, our competitors or our market. Get more background information with materials from Joel Courtney.
2. To circulate the information internamente. As a result of this listening, it must be able to extract the excellent thing of the same, to create an understandable speech and to be made it arrive at the corresponding people within the organization. 3. To explain the position of the company to the community. Community to manager is the voice of the company towards the community, a positive and abierta voice that transforms the internal language or slang of company in an intelligible language. It responds and it talks actively in all the social means in which the company has active presence or in that excellent mentions take place. It writes articles in blog of the company or other social means, using all the possibilities multimedia to his reach.
And it selects and it shares in addition contained to interest for the community. 4. To look for leaders, as much commits like externally. The relation between the community and the company is sustained in the work of its leaders and people of high potential. Community to manager must be able to identify and to attract these leaders, not only between the community but, and mainly, within the own company. 5. To find routes of collaboration between the community and the company. The majority of managers does not know how the community can help to let grow its company. He is not something that have never used in his race, nor which they have studied in the schools of businesses. Community to manager must show the way to them and to help them to design a clear strategy of collaboration. This profile professional described by Aerco approaches the traditional professional of the information to a great extent. Although, diria that community to manager, is to be information retrieval officer with great knowledge of network Internet, its history, mysteries, functionalities and possibilities. It does not need to be analyst Web and technician in marketing, but to own great dowries of them. An information retrieval officer, expert in the social networks and the present and future of Web 2.0.
PR agency casting sets concept for the promotion of SMEs before the Hessian PR agency ACE publicity intensified during the crisis the usage for the middle class. “Small businesses and medium-sized companies depend on now more than ever to stand out from the crowd.” so Andreas bode, Managing Director and owner of the Agency for public relations ACE publicity, “in almost every city there are at least five stylists and numerous workshops and representatives from industries of all kinds. ACE provides a platform for the activity of this company publicity. Flyers and posters are increasingly ignored to a large extent. In our eyes the most important ingredient for increasing reputation for all economic operators is, the press and local media.” ACE is therefore targeted publicity PR to measures for SMEs in Hesse, Germany. The agency organizes events and fairs to cost-effectively increase the presence of participating companies. As the PR team events and actions for individual entrepreneurs, designed to they remain in the memory of the people. “There is nothing erfolgversprechenderes for a company than the people about this talk.
Traditional advertising is often intrusive – a newspaper article more credible. Also actions bring many benefits. A mulled wine stand in the winter time before the business is not only service, but turned a company to the leisure meeting point of many potential customers., so Andreas bode, “we would give a face to the small businesses and lift out from the mass of small businesses and make the conversation of the people. This is the success of modern publicity, as her agency has proved in my PR!” ACE a good name to the promotion of culture and middle-class publicity has already become in times past. The PR agency casting works not only for fee, but donates many services for cultural associations and newcomers in the artistic field. The acemodel casting 2009 in August in southern Bavaria, in which young models in a free promotion associated with were the start of a great series from donated services in the cultural sector by ACE was publicity. “A fact which not only I, but the whole PR team of ACE publicity is proud!”, so Andreas bode, founder of PR Agency on the subject.
And: segmentation are successfully implemented, if they are understandable and comprehensible and find their way into the day-to-day business of the marketing and sales teams. HOOOMANNOMANN ignite the markets. How you developed, the deli market.” The brand Homann is market leader in the segment of deli salads, so the proud input statement by Martin Thorner, Managing Director of Haq. Originally a margarine brand began with the introduction of the finished potato salad in the 1950s the success story of Homann in a segment of the deli salads are developing entirely new ‘. Delicatessen salad market was fragmented in 1995 there was no real brands and trademarks, also dared not even in this niche. On the basis of promotions, a new packaging ungssystem and a variety of innovations succeeded in establishing Homann, market share and brand image. Also performed well Trade marks on the floor, so that the market volume increased steadily. Hanson responded that at an early stage and took over the production for some discounters.
A further engine of growth is evident with the use of classical communication Homann. In TV spots Barbara Schoneberger, is assessed by the consumer as a very suitable to the mark and thus increasing the brand awareness acts as a testimonial. Last, the acquisition of the strongest competitor Nadler was completed in 2010, to in future continue to define the market, so Martin Thorner. Branding 2020 a film retrospective at the beginning of PROX’ lecture about the last ten years of the Internet and the upstarts of the Web 2.0, as well as some figures on the Status quo of new media, in particular the social networks, demonstrate the ubiquity of new media. The future will be marked by the digital variety.
The changes in media use changed but also the brand perception. The new forms of interaction and conversation between Consumers and brands the company withdraw a part of their control of the branding. However, the new media for different industries have a different relevance. For a systematization Christoph Prox looks at two dimensions as authoritative: involvement and indigence of Declaration of. “Depending on the expression, he recommends different strategies of help & engage” to stand out & connect “. Is crucial but in all cases, to offer a relevant benefit for the men c. Regardless of industry or size of company five concrete measures are recommended: 1 establish an emergency team. 2. customize your number of strokes of the new world, but not to join to the Actionists. 3. live your brand within the company. 4. take advantage of the innovative power of the Internet. 5. develop brand management strategies for the point of sales. The Congress lecture by Christoph Prox is branding 2020 as the new media that influence mechanisms of brand management to request free of charge under
There is no more options in full cost transparency.” Right safe and up-to-date the latest data theft scandals have sensitized the public and Justice has responded with stricter laws. The contact of potential customers via sales letter is still easy with this in mind, but very narrow limits are the speech by telephone, fax and E-Mail. Unscrupulous marketers and perhaps also some Adressanbieter flout it and risk stiff penalties. Otherwise the MedicalFlat: here the addresses using legally-compliant double-opt-in procedure on Europe’s most important search engine for the medical industry have been generated. Thomas Szczecin: every now and then we get requests from physicians contained in our database, how come your address. Filed under: Joint Commission. Our editorial team can immediately fully answer these requests and document the procedure for registration of users. All these talks end with a friendly and often AHA effect.” Since 1989 by the way Stettin direct marketing as Adressanbieter is approved and thus was one of the industry pioneers in Germany. 70 employees, of which 60 alone for maintaining data, ensure good customer service and utmost topicality of data.
Knowledge-hungry especially at the MedicalFlat benefit the advertisers also the fact that medicalTrend.eu also a Szczecin direct marketing about the medical search engine editorial contact the registered recipients cares what improves the acceptance of advertising and offers. The professionals often have the need to keep with current information on the latest state of knowledge. However, the affinity to the information medium is Internet not yet in any large medical practice on the practice computer are sensitive data, which are considerably more at risk by providing access to the Internet. Information on paper is tangible”, so some doctors like to communicate by fax. Quick decision makers appreciate the speech with little time by phone.
Because the database of MedicalFlat a large number of addresses contains also the contact way and also here of course has the double-opt-in, marketers can flexibly react on the favored address of their prospective customers or cross-media to meet the information needs of your target group. Continues without hooks the policy of transparent and simple cost design Szczecin direct marketing consistently during the set-up a test: who want to test the MedicalFlat to get an idea can free log on to and thoroughly check the MedicalFlat for 7 days. We have a good product, that speaks for itself, so Szczecin, therefore there is no catch. Sign in, try out. After 7 days the trial without further obligation is void, etc. requires no notice. We have restricted only the amount of data, in order to prevent abuse.” The prospects is pleased about the new price and performance simplicity”many of our customers, reflects Thomas Szczecin. Other industries have done before us, above all the telecommunications. “Before primaries, confusing, contracts, and now offer all flat rates.” “Marketing professionals assume that the trend towards a price everything” will continue to attack to. He is anyway, now arrived at the address market. Other providers will follow suit. But even then”smirks Szczecin, we pioneer will be. We work with high pressure to an international address. The MedicalFlat for large parts of Europe will be available in the near future.” AP: Thomas Szczecin, Tel. 0 61 01 / 99 58 819 Stettin direct marketing