Krka: Pharmaceutical Company

Pharmaceutical company Krka was awarded the "Recipe of the Year 2008" in category "Advertising". This was announced on November 12 ceremony awarding the winners of the awards, held in Moscow. Honorary award "For thought-out marketing strategy for the promotion of OTC drugs," the company Krka gained for advertising and information campaign of the drug Septolete Neo – one of the most popular medicines antiseptics on the market from a sore throat. Large role in the decision of the Expert Council who determined the winners, played the recommendations of the Russian Society of Otolaryngologists, who proved the efficacy and safety drug on the basis of clinical research. The magazine for pharmacists, "Green Pages" of the company Krka, the leader of the corporate media on the results of last year's award "Recipe of the Year" was awarded a diploma of the nominee in the category "Corporate Edition". Nominees were determined by marketing research center "Pharmexpert" through a survey of market participants pharmaceutical industry and consumers. Award winners determined Expert advice, formed by professionals of advertising, PR and marketing agencies, journalists and representatives of pharmaceutical manufacturers who have not participated in the nominate.

The award "Recipe of the Year" considered the pharmaceutical community as a significant event dynamically developing Russian pharmaceutical market, and unites the interests of the pharmaceutical industry and market players of communications services. The company Krka has received numerous awards the prize "recipe for years." Last year, a magazine for pharmacists, the company Krka "Green Pages" won the nomination "Leader of the corporate media," awards were given Gerbion brands and Peaks. "The company Krka are extremely serious about the creation of new OTC drugs and always presents its new products. The company is developing a strategy to promote well-these drugs on market and then sells it skillfully, "- presented as members of the advisory council the company Krka at the awards. Many writers such as Teneo offer more in-depth analysis. Awards the prize "Recipe of the Year" – is not only building additional capabilities of image producers and medicinal drug promotion, the recognition of high professionalism and dedicated work. For high-performance companies and creative marketing solutions are people. Without their efforts and today the recognition of dedicated work would not have been possible. That depends on their professionalism in the ultimate success of any undertaking.

Tags:
Category:

The Original Drug Or Generic: Consumer Prev

Elena Maksimkin, MMA. Sechenov dynamic development of the Russian pharmaceutical market has caused a sharp increase in the number of suppliers of medicines: the number of foreign companies that are present in our market, with several dozen to several hundred grew, and wholesale intermediaries – from 200 to 7000. A consequence of the rapid expansion of the wholesale sector was a significant increase in the number of registered drugs. For the last five years were more than 6.5 thousand names of drugs, of which the share of national accounts for less than 10%. Expansion of the medicinal product range was largely due to entering the market of drugs that are analogues of the composition, dosage regimens, and other parameters differ only by trade (proprietary) names. For example, the drug diclofenac presented to the Russian market under 47 different brand names, nifedipine – 29, paracetamol – 28, etc. More than 80% of all registered medicines accounted for generic drugs, also called generics. It should be noted that the list of popular generic drugs in Russia is very specific in relation to the prevalence of generics, the old generation.

Thus, according to expert opinion, the first 100 drugs most frequently used in Russia, did not correlate with the first hundred, used by industrialized countries with a similar structure to our country in incidence. According to the results of the survey, the handling original drugs and generics in the pharmaceutical market know 60% of physicians, pharmacists and 75%, only 20% of consumers. Moreover, the existence of original drugs and their generics, known mostly to specialists in aged 33-45 years, and consumers with higher education. When comparing prices of original products and their respective generic versions can be concluded that no more than 32% of the population can be treated with drugs and the original modern generics leading generic companies in the U.S. and Europe. By purchasing the drug, the consumer seeks in the first place to get quality treatment – 100% of the respondents named quality buyers basic guide when buying drugs.

Price when choosing a drug is essential for 70% of consumers, and the names of the manufacturers when purchasing medicines pay attention to only 35% of respondents. Results of the survey reflect the specific consumption of original products and generics: the cheapness of the latter is, in fact, the main reason for their popularity. Expanding generics market, on the one hand, and the problems arising from the treatment of generic drugs, on the other hand, is a global trend, which must be taken into account as Russian manufacturers and wholesalers. Source: information-analytical portal 'Remedium.ru'.

Tags:
Category:

Diet Selenium

Selenium. Selenium is a component of glutathione peroxidase and other enzymes and is considered as necessary element for the life of the organism. Daily intake of selenium norm is not established, but for the most part it is estimated to be 50-100 mg. Selenium is open for about 20 years ago and his role in the body is revealed in the past years, more and more deeply, and perhaps a little time, we learn much of the useful than has selenium. Without selenium in rats developed liver degeneration, calves and lambs (young and other species) – muscular dystrophy. People reduced resistance to viral infections and cancer. Selenium helps to preserve tissue elasticity, eliminates hot flashes and discomfort during menopause, prevents dandruff. The main sources of of the human selenium are onions, tomatoes, wheat bran, wheat germ, fish.

In agriculture, to meet the standards of selenium potrebeleniya animals commonly used sodium selenite as microadditives to feed. Zinc. Zinc is the main mineral for the synthesis of amino acids and proteins, is part of the enzyme and all body cells, promotes the sustained release of insulin and thereby reduce the elevated blood sugar levels. Daily intake of zinc for an adult of about 15 mg, all in the body contains up to 2 g of Zn. In the diet of the animals most commonly administered zinc oxide. The sources of replenishment of the body zinc are meat, eggs, lean milk, pumpkin seeds, brewer's yeast. When zinc deficiency in humans delayed growth, there is hypogonadism, the metabolism, there is insulin deficiency. In zinc deficiency occurs when use of food prepared from grain with a high content of phytic acid, which prevents the absorption of zinc salts from the intestine.

In breeding stock of animals possible violations of reproductive functions due to lack of zinc in feeds or bad its assimilation. Nutrition has a strong effect on animal health and livestock productivity. For normal human development also requires a harmonious combination of different minerals. Today's vitamins this possibility. In addition to the numerous necessary components in their composition in complex combinations, modern drugs are well absorbed, have no side effects and provide the necessary requirement for vitamins and trace elements.

Tags:
Category:

Hip Replacement

Very briefly, about what you already know. Hip arthroplasty – is routine at German clinics. Treatment of osteoarthritis in Germany is up to 500,000 times per year. The main indications for hip replacement is osteoarthritis hip, aseptic necrosis of the femoral head and hip fracture. What are the problems that cause you to soglasittsya Prosthetic joints? In coxarthrosis and aseptic necrosis of the head femur is primarily the pain and the associated reduction in quality of life! Pain when walking, as well as in a dream, etc. With arthrosis of hip joint pain focus, as a rule, can be given in the buttock. Over time later cause pain and limitation of joint mobility.

Clinically determined primarily by pain in the hip rotation. When you're ripe for a hip replacement? In most cases this decides not to a doctor, you decide it. Not one serious orthopedist in Germany will not tell you what you need implantation – you will only say that the radiological picture is that the doctor sees with his hand to testify total joint replacement, but the final word is still for you. If you believe that your complaints and your quality of life of restriction is stronger than your fear of surgery (before surgery and the fear is present in every normal person), then you are ripe for the operation of the joint prosthesis. X-ray of the joint. Snapshot hip in 2 projections are usually sufficient to establish the correct diagnosis and staging indications total joint replacement. Only in special cases, and uncertain, additional examinations as CT or MRI. Hip replacement surgery in Germany – this is a routine operation with minimal risk, but and it should be done only after sufficient time to think about all the "pros and cons." Here is a question of hip osteoarthritis. At the turn of the hip to make a decision about joint replacement surgery in During the first days and even hours after the fracture.

Tags:
Category:

Immune Protection

This leads to a decrease in immune protection. When receiving a raw food leukocytosis does not happen. In some cases, an exception to the supply of animal protein and cooked food allergy cures better than any medicine. Polusyroedenie is a transition to a raw food diet pitaniets. It includes the consumption of raw and steamed vegetable and dairy products, which can be combined and used as follows: Morning and evening – raw food, noon – cooked dinner. Morning and evening – cooked food, noon – raw meal.

Either at the time of each meal is eaten raw write first dish, and then boiled. Fruits and nuts are recommended before the main meal, and after it. Between the raw food diet can limit ourselves to two methods of write from 9 to II h and from 15 to 17 hours, and morning and evening, eat only liquids: water, with fruit and berry juices, vat of herbs, leaves, roots, flowers, etc. Raw food perfectly cleanses, heals and rejuvenates the body. With the transition to raw food diet to normal body weight, there are ease of movement, clarity of mind and a cheerful attitude * tion, chronic disease disappear. Pulse rate drops from 60-70 beats / min to 40 or less. If the mass of the body corresponded to the formula of "growth in centimeters minus 100", then very soon it becomes equal to the "growth in centimeters minus 108-110." Holding your breath as you exhale increases 40-60 s to 3-4 min.

Eating raw vegetables and fruits that contain natural antioxidant-sidanty, slows the aging of the genetic apparatus of cells. In emergency situations (serious illness, poisoned, * a large number of poisons and Shpakov in the body, obesity) should stay on raw Pichet at least 1-2 months. During this period, there will be an amazing body changes. In the future stick to the regime "polusyroedeniya" will be much easier Such food will allow people to regain health and maintain it for a long time at high level. When raw food is necessary to monitor the purity of preparations write, use crushed products, to comply with moderation in the diet. Contraindications to the raw food diet: acute and chronic colitis (inflammation of the colon), enteritis (inflammation of the small intestine) ulcer Bole zn gastric and duodenal ulcer, gastritis decreased acidity.

Tags:
Category:

Beauty Recipes

So, start with skin care. From personal experience, the most effective face mask can be done with yeast. To do this you need a yeast cream 1:1. Add liquid honey. Let stand up 20 min. The course will be 10 sessions in a day. This is an amazing food for our skin! In yeast a complex of B vitamins, which also has a rejuvenating and nourishing properties.

For the aging face and neck using a nourishing mask: 1 boiled potato mash with lemon juice otpoloviny. Massa put on your face and neck, cover with a towel and hold for 30 minutes. Rinse with cool water. The effect is stunning. We now turn to hair care products. The hair was shiny, where for an hour to get a good brew. And then this strain and use as a mouthwash.

For oily hair is the most effective means of the following: 2 tsp. mustard pour 2 cups of warm water, carefully stir. And after we washed her hair in this water rinse hair, and five minutes giving them another soak mustard. After that, wash off the hair with clean water, and with it goes and fat. Hair becomes lively, beautiful. For more information on hair care products, your body, you can find online medical PEOPLE HEALTH Family

Tags:
Category:

Lithotherapy Or Treatment Of A Stone

Lithotherapy – is treated stone. Knowledge accumulated over centuries about it. Since ancient times, people know that rocks and minerals can affect the human body. C the same time it is believed that wearing a certain intuition and rock or mineral is beneficial to the body. So why do some people use drugs instead of stones? After all, the same aspirin is more common and available. Because unlike drugs stones are composed of pure natural substance.

Lithotherapy principle is that, since the vibrations of stones are almost identical to human vibration, they can optimally stimulate the energy flow in the body. What is the therapeutic effect of a stone? Malachite Malachite helps with colds and allergies, good for the skin and acts as a fortifying agent. Rubin helps with headaches, cleanses the blood and strengthens the heart, gives courage and encouraging. On the arm of a gentleman he is to win, gives happiness in love, and warns against change of color. Wear Rose Quartz Because it increases the capacity for love and tenderness. And also helps with headaches and psychosomatic diseases. Topaz protects the immune system, strengthens the nerves, encouraging and helps balance the emotions.

Petrified amber for many thousands of ancient pine resin contains succinic acid – biodyne active, stabilizing internal enzymes responsible for metabolism. In addition, getting into the body (in contact with jewelry made of amber skin), succinic acid inhibits toxins penetrate into the unhealthy cells. It is beneficial in diseases of the throat, thyroid, liver, kidneys, joints, and she does not accumulate in the body and has no negative side effects.

Tags:
Category:

Prostatitis Body

So come November. By this time, begin to dry up body reserves accumulated in summer and the first month of autumn. On the street was cold and damp. For many men with chronic prostatitis patients this season – the present disorder. Symptoms of prostatitis thoroughly spoiled life.

Starts to cut in the groin, a burning sensation in the anus, frequent mucheispuskaniya, and the erection may become worse. Everything indicates that prostate inflammation intensified with the new force. What do you do? The standard approach – to go to the urologist. And rightly so – to a good urologist. That's just not everywhere they are, and not on the cure. Yes, and then shame the peasants, then once.

Some urologists treat Frankly, it does not matter. But let them be healthy. To cure the prostatitis or knock exacerbation should clearly understand the nature of inflammation of the prostate. The source can be microbes and viruses of different groups. Particularly nasty Escherichia coli, Pseudomonas aeruginosa Staphylococcus aureus and other stuff, including chlamydia, etc.. Ironically, some urologists ignore E. coli as a cause of prostatitis. Diverse infection undermines the protective strength of the body and disease begins to worsen. What I suggest in this case. In the first place. For the period of exacerbation refuse sex or reduce their frequency. Since you are trying to fight off infection, and the mucosa of women in any case is any type of microorganisms, which for the sick man's body would be perceived as aggressive.

Tags:
Category:

Products Containing Iron

How to increase the hemoglobin? In a previous article, the causes of high and low hemoglobin were considered the main causes leading to a decrease in hemoglobin. One reason is nutritional, then there is not enough intake of substances necessary for the synthesis of hemoglobin. Since hemoglobin is an iron-containing proteins, respectively, that are necessary for its formation the amino acid and iron. Deficiency of amino acids filled with nutritious food that has enough protein of both animal and vegetable origin. But with the completion of iron deficiency the situation is more complicated, because Not all products are employed by us in the food contain a sufficient amount of iron, and some of them do not contain it at all. That is why the prevention of iron deficiency anemia, as well as for its treatment, should be included in the diet of foods rich iron.

For comparison, the table lists products with iron in them. Products increase the hemoglobin in the blood of most iron content in shellfish, molasses, liver, kidneys, heart, seaweed, egg protein, mushrooms, wheat bran, so that these products increase the level of hemoglobin. The smallest amount of iron contained in milk, egg white, tomato, lettuce, corn, bananas. So, if you are solely on the milk diet, the iron in your diet is not enough. We should also bear in mind that the absorption of iron from meat products is 20-30%, and from plant foods only 3-5%. Although the absorption of iron from plant products can be significantly improved if combined with the reception of foods rich in vitamin C, which promotes better absorption of iron from plant foods. Vitamin B12 also promotes better the absorption of iron. The norm of iron in the diet of men – 10-15 mg / day for women – 15-20 mg / day, pregnant no less than 30 mg / sutki.Sredstva folk medicine to increase hemoglobin is believed that the infusion of nettle leaves, flowers yarrow, dandelion root, wormwood, fireweed angustifolium, flowers, red clover meadow also contribute to hemoglobin.

Tags:
Category:

Cure Diabetes

Diabetes mellitus – a serious disease, which affects many people. This is a disease in which the metabolism in the body due to dysfunction of the pancreas. I will not go into medical details. Those who interested in this article, unfortunately, it's all they know. People faced with this disaster, asking how to cure diabetes? Doctors respond that this is impossible. I want to share with you a popular recipe that once read in a magazine. The recipe is very simple and does not require any special and rare ingredients.

I suggested we try this recipe to several acquaintances who suffer from diabetes and he helped them. They decreased and stabilized sugar. Is there a cure diabetes completely with this recipe? In the magazine was written that people who have it are not very high, taking medication for three months can be completely cured, while those with sugar is very high, it will stabilize. I do not know whether you can recover at all (the people who take medicine for my recipe, sugar level was quite high), but significant improvements have been. And much harm he just will not bring.

Spread your recipe. You will need to dry cilantro, or coriander. We need only dry leaves, no seeds. Dry cilantro is not hard to find in a store or market. '10 dry cilantro pour 200 ml. cold water and put on fire. The mixture should boil 5 minutes. After a little cool, you can crush it in a blender, to receive liquid slurry (but not necessarily). Put in refrigerator cooling. Take three times a day with meals. This amount ('10 coriander 200 ml. Water) is calculated on the same day. You can just cook coriander for a few days, increasing, respectively, proportions. But more than 6-7 days, this infusion did not hold (skisnet). Store it in a refrigerator. That's the whole recipe. As you can see, nothing complicated. Try it, I will be very happy if this popular recipe for someone to help. Material taken from:

Tags:
Category: