Martin Thorner

And: segmentation are successfully implemented, if they are understandable and comprehensible and find their way into the day-to-day business of the marketing and sales teams. HOOOMANNOMANN ignite the markets. How you developed, the deli market.” The brand Homann is market leader in the segment of deli salads, so the proud input statement by Martin Thorner, Managing Director of Haq. Originally a margarine brand began with the introduction of the finished potato salad in the 1950s the success story of Homann in a segment of the deli salads are developing entirely new ‘. Delicatessen salad market was fragmented in 1995 there was no real brands and trademarks, also dared not even in this niche. On the basis of promotions, a new packaging ungssystem and a variety of innovations succeeded in establishing Homann, market share and brand image. Also performed well Trade marks on the floor, so that the market volume increased steadily. Hanson responded that at an early stage and took over the production for some discounters.

A further engine of growth is evident with the use of classical communication Homann. In TV spots Barbara Schoneberger, is assessed by the consumer as a very suitable to the mark and thus increasing the brand awareness acts as a testimonial. Last, the acquisition of the strongest competitor Nadler was completed in 2010, to in future continue to define the market, so Martin Thorner. Branding 2020 a film retrospective at the beginning of PROX’ lecture about the last ten years of the Internet and the upstarts of the Web 2.0, as well as some figures on the Status quo of new media, in particular the social networks, demonstrate the ubiquity of new media. The future will be marked by the digital variety.

The changes in media use changed but also the brand perception. The new forms of interaction and conversation between Consumers and brands the company withdraw a part of their control of the branding. However, the new media for different industries have a different relevance. For a systematization Christoph Prox looks at two dimensions as authoritative: involvement and indigence of Declaration of. “Depending on the expression, he recommends different strategies of help & engage” to stand out & connect “. Is crucial but in all cases, to offer a relevant benefit for the men c. Regardless of industry or size of company five concrete measures are recommended: 1 establish an emergency team. 2. customize your number of strokes of the new world, but not to join to the Actionists. 3. live your brand within the company. 4. take advantage of the innovative power of the Internet. 5. develop brand management strategies for the point of sales. The Congress lecture by Christoph Prox is branding 2020 as the new media that influence mechanisms of brand management to request free of charge under

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Acceptance

The evangelista continues in saying: ‘ ‘ God loved. ‘ ‘ In only these two words we see that before thinking about existing you already it loved in them! its sacrifice in the cross and all the plan of the creation and the salvation had all been tracings thinking about you! It was thought about me, was thinking about all we! does not have nothing that you can make pra that she loves you more or less to God! Because It already loves in them! its such way that what It has of more precious, it gave for us: Jesus. that it gave to its unignito Son its only son if incarnated, for us it died in the cross of the calvrio, and to the third day it revived! Aleluia! This is the promise of the salvation! ‘ ‘ so that all that one that in it believes This means that you do not need to give no cent if wants to receive the salvation, it not without price some, is gratuitous! Only one act of faith is enough! To believe is to accept, is to trust, is to believe same that you do not understand! does not perish When we deliver to all the cares the Mr., It takes care of of us! Because to its angels it will give to order your respect, to keep in all your ways to you . (Salmos 91:11) It in the ones of the o release, and straightens our trails! To the times when we teimamos to walk for a way that to our eyes seems to be correct, he seems that he does not have nothing to have, It comes as a good Father and he teaches in them that Its ways are higher than ours and Its thoughts also! Then in the aid to tread in the safe way. > . .mas has the perpetual life Confiar our way at the hands of the God of love is to tread in direction the perpetual life! It is not a so easy and so simple way thus, but to each day It supports in them with the right hand of its hand. Acceptance this love of God in its heart today exactly! If it delivers to this love! It feels the love of God in its heart! Loves it You, because It is the love!

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