Medicinal Fraudsters

Have heard information about "Radio Russia" and "Echo of Moscow" about the drug "Antikantser." Woman reads a command voice, from which you want to run right out and buy the drug. Another would be – almost cure for all diseases. Very interesting and not very clear to me seemed to say that the drug – it is "not a cure and not supplements." Information specifically applied only during the day, apparently, is designed for senior citizens, the most ill and trusting of the population. And although I do not believe in "superlekarstva", he decided to call. From our room I was transported from Tver to Moscow room (thanks to free). For assistance, try visiting Viatris. The woman at the other end with an even more commanding voice began ask me about my health, then said without hesitation that of all my illness I will definitely help the drug "Antikantser", and was strongly urge me to undergo treatment for 40,000 rubles, but sensing my hesitation, he immediately dropped the price twice (just for me and only now can design wholesale drug for 20,000 rubles). Time for reflection is not given, to shop faster, but then, they say, will not allow it to issue wholesale. From Moscow to Tver drug will bring a messenger, is such a honor and respect.

Still, I took the 2:00 delay, and I thought the tone of voice that concern to me as a patient, has fallen dramatically, apparently, doubters customer's office, calling itself the "Institute of Atherosclerosis," does not like. Indeed, half an hour of persuasion in vain, the more I did not call them. Sam immediately turned to His Majesty the Internet (which do majority of pensioners, as you know, can not). So, the panacea for all ills – "no medication, no dietary supplements," was beet powder (dried red beet juice), suitable at best for touch-up borscht. A complex of amino acids specified in the composition of the drug in advertising – is ordinary yeast.

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Krka: Pharmaceutical Company

Pharmaceutical company Krka was awarded the "Recipe of the Year 2008" in category "Advertising". This was announced on November 12 ceremony awarding the winners of the awards, held in Moscow. Honorary award "For thought-out marketing strategy for the promotion of OTC drugs," the company Krka gained for advertising and information campaign of the drug Septolete Neo – one of the most popular medicines antiseptics on the market from a sore throat. Large role in the decision of the Expert Council who determined the winners, played the recommendations of the Russian Society of Otolaryngologists, who proved the efficacy and safety drug on the basis of clinical research. The magazine for pharmacists, "Green Pages" of the company Krka, the leader of the corporate media on the results of last year's award "Recipe of the Year" was awarded a diploma of the nominee in the category "Corporate Edition". Nominees were determined by marketing research center "Pharmexpert" through a survey of market participants pharmaceutical industry and consumers. Award winners determined Expert advice, formed by professionals of advertising, PR and marketing agencies, journalists and representatives of pharmaceutical manufacturers who have not participated in the nominate.

The award "Recipe of the Year" considered the pharmaceutical community as a significant event dynamically developing Russian pharmaceutical market, and unites the interests of the pharmaceutical industry and market players of communications services. The company Krka has received numerous awards the prize "recipe for years." Last year, a magazine for pharmacists, the company Krka "Green Pages" won the nomination "Leader of the corporate media," awards were given Gerbion brands and Peaks. "The company Krka are extremely serious about the creation of new OTC drugs and always presents its new products. The company is developing a strategy to promote well-these drugs on market and then sells it skillfully, "- presented as members of the advisory council the company Krka at the awards. Many writers such as Teneo offer more in-depth analysis. Awards the prize "Recipe of the Year" – is not only building additional capabilities of image producers and medicinal drug promotion, the recognition of high professionalism and dedicated work. For high-performance companies and creative marketing solutions are people. Without their efforts and today the recognition of dedicated work would not have been possible. That depends on their professionalism in the ultimate success of any undertaking.

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