Krka: Pharmaceutical Company

Pharmaceutical company Krka was awarded the "Recipe of the Year 2008" in category "Advertising". This was announced on November 12 ceremony awarding the winners of the awards, held in Moscow. Honorary award "For thought-out marketing strategy for the promotion of OTC drugs," the company Krka gained for advertising and information campaign of the drug Septolete Neo – one of the most popular medicines antiseptics on the market from a sore throat. Large role in the decision of the Expert Council who determined the winners, played the recommendations of the Russian Society of Otolaryngologists, who proved the efficacy and safety drug on the basis of clinical research. The magazine for pharmacists, "Green Pages" of the company Krka, the leader of the corporate media on the results of last year's award "Recipe of the Year" was awarded a diploma of the nominee in the category "Corporate Edition". Nominees were determined by marketing research center "Pharmexpert" through a survey of market participants pharmaceutical industry and consumers. Award winners determined Expert advice, formed by professionals of advertising, PR and marketing agencies, journalists and representatives of pharmaceutical manufacturers who have not participated in the nominate.

The award "Recipe of the Year" considered the pharmaceutical community as a significant event dynamically developing Russian pharmaceutical market, and unites the interests of the pharmaceutical industry and market players of communications services. The company Krka has received numerous awards the prize "recipe for years." Last year, a magazine for pharmacists, the company Krka "Green Pages" won the nomination "Leader of the corporate media," awards were given Gerbion brands and Peaks. "The company Krka are extremely serious about the creation of new OTC drugs and always presents its new products. The company is developing a strategy to promote well-these drugs on market and then sells it skillfully, "- presented as members of the advisory council the company Krka at the awards. Many writers such as Teneo offer more in-depth analysis. Awards the prize "Recipe of the Year" – is not only building additional capabilities of image producers and medicinal drug promotion, the recognition of high professionalism and dedicated work. For high-performance companies and creative marketing solutions are people. Without their efforts and today the recognition of dedicated work would not have been possible. That depends on their professionalism in the ultimate success of any undertaking.

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Hip Replacement

Very briefly, about what you already know. Hip arthroplasty – is routine at German clinics. Treatment of osteoarthritis in Germany is up to 500,000 times per year. The main indications for hip replacement is osteoarthritis hip, aseptic necrosis of the femoral head and hip fracture. What are the problems that cause you to soglasittsya Prosthetic joints? In coxarthrosis and aseptic necrosis of the head femur is primarily the pain and the associated reduction in quality of life! Pain when walking, as well as in a dream, etc. With arthrosis of hip joint pain focus, as a rule, can be given in the buttock. Over time later cause pain and limitation of joint mobility.

Clinically determined primarily by pain in the hip rotation. When you're ripe for a hip replacement? In most cases this decides not to a doctor, you decide it. Not one serious orthopedist in Germany will not tell you what you need implantation – you will only say that the radiological picture is that the doctor sees with his hand to testify total joint replacement, but the final word is still for you. If you believe that your complaints and your quality of life of restriction is stronger than your fear of surgery (before surgery and the fear is present in every normal person), then you are ripe for the operation of the joint prosthesis. X-ray of the joint. Snapshot hip in 2 projections are usually sufficient to establish the correct diagnosis and staging indications total joint replacement. Only in special cases, and uncertain, additional examinations as CT or MRI. Hip replacement surgery in Germany – this is a routine operation with minimal risk, but and it should be done only after sufficient time to think about all the "pros and cons." Here is a question of hip osteoarthritis. At the turn of the hip to make a decision about joint replacement surgery in During the first days and even hours after the fracture.

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Japan And Medicine

What could be more important for a person than the health and longevity? What is health – just a lack of outward signs of disease or a feeling of joy of life, deep sleep, inner peace? Modern medicine, with all its undoubted achievements, is engaged primarily treating illnesses when they have already acquired a definite form. The very form of economic relations implies the receipt of money for the treatment of disease. Prophylaxis and prevention disease is fully given to the patient. This approach is fundamentally different to that practiced in ancient China, where the family doctor (I mean, of course, about the imperial family and nobles families) stopped get paid, if any of his charges was sick. Payments resumed after recovery. Connect with other leaders such as John Craig Venter here. What was the subject of his constant cares? That's right, prevention, timely diagnosis and removal of the smallest health problems even before their notice by the patient. Dr. Mark Hyman pursues this goal as well. But most importantly – this, of course, maintaining the state of harmony with the environment, which was considered the basis of health and longevity.

For this purpose the complex calculations. Hours, were used for these calculations were the size of a multistory building and were the biggest mystery of the Celestial Empire. The essence of this approach is to explain human physiology with the laws determining structure of the Universe. Energy skeleton of a man is just a microscopic part of the energy of the skeleton of the universe. The term "energy" in the western interpretation, did not accurately reflect the essence of things, but rather on the role fit the concept of information, organizing and managing the matter. In fact, a kind of harmonious balance of energy and determines the state of health.

In the Japanese sources remain an interesting story about a family of centenarians. Once the Mikado asked to bring him the oldest resident of Japan. It proved to be one Mampe, which at that time celebrated 194 years.

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Medical Gloves

Handling gloves. According to current regulatory documents, disposable gloves after using them are subject to disinfection and destruction. For disinfection of disposable gloves can be used: 6% peroxide hydrogen, 3% solution of bleach, 1.5% solution of calcium hypochlorite, 2% solution lizoformina3000. Exposure to etihdezinfektantah – 60 minutes or in 0.05% of full anolyte – 2 hours. Medical gloves after repeated use these disinfectants.

After disinfection of gloves should be checked for integrity, which can be carried out in the following ways: visually (see products with the damaged integrity after disinfection excerpts released) by filling the gloves with water (if there is damage to the liquid will flow through the defects of the suspended gloves) gloves by filling the air (hands clamped cuff gloves) and dipping it in water (in the presence of damaged gloves stand out air bubbles). For even more opinions, read materials from Dr. Mark Hyman. In practical terms, that all these procedures are difficult and unlikely, especially with each glove. This circumstance confirms the necessity to have a sufficient number of disposable gloves. The following procedure – presterilization cleaning gloves. Each glove has to be carefully cleaned on both sides.

It is better for these purposes to use a special machine, in the absence of gloves by hand washing. Medical gloves, washing is done using detergents that are allowed for these goals. The washed glove was dried on a clean sheet (towel) in a designated place for these purposes. Dried gloves inside and out pour talcum powder to prevent adhesion of a certain way packaged and sterilized. Guidelines for repacking, packing and storage of gloves for reliable sterilization of the gloves should all contact with the steam. Heat penetrating the glove materials, with no steam enough to destroy even the least resistant organisms. Therefore, when preparing for gloves and sterilization process itself must observe the following rules: gloves should be complete in pairs and size; Packaging gloves should be such that all surfaces are available for steam necessary to avoid the formation of folds on the surface of the gloves, coarse packing, wrapping tight, to prevent bonding need to isolate one of the gloves from another layer of gauze (paper), and each pair of gloves wrap separately in gauze, in the straightened state bags and gloves should be put in a dressing box on its side (vertically, not horizontally – a package on package), loose weight, Sterilization of rubber medical gloves, carried by steam in a steam sterilizer at 120 C steam, 20 min exposure; Shelf sterilized gloves Bikse – three days. It should be noted that rubber gloves are manufactured by domestic producers, according to the instructions to withstand up to nine sterilization, but in practical Gloves can withstand the conditions of no more than dvuhtreh treatment in an autoclave. Single-use gloves must be stored prior to use in their original packaging at temperatures below 25 C, away from heat sources and ionizing radiation in the dark (it should be excluded from direct sunlight and fluorescent light from the devices). Relative humidity should not be so high that the gloves appeared condensate.

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