Krka: Pharmaceutical Company

Pharmaceutical company Krka was awarded the "Recipe of the Year 2008" in category "Advertising". This was announced on November 12 ceremony awarding the winners of the awards, held in Moscow. Honorary award "For thought-out marketing strategy for the promotion of OTC drugs," the company Krka gained for advertising and information campaign of the drug Septolete Neo – one of the most popular medicines antiseptics on the market from a sore throat. Large role in the decision of the Expert Council who determined the winners, played the recommendations of the Russian Society of Otolaryngologists, who proved the efficacy and safety drug on the basis of clinical research. The magazine for pharmacists, "Green Pages" of the company Krka, the leader of the corporate media on the results of last year's award "Recipe of the Year" was awarded a diploma of the nominee in the category "Corporate Edition". Nominees were determined by marketing research center "Pharmexpert" through a survey of market participants pharmaceutical industry and consumers. Award winners determined Expert advice, formed by professionals of advertising, PR and marketing agencies, journalists and representatives of pharmaceutical manufacturers who have not participated in the nominate.

The award "Recipe of the Year" considered the pharmaceutical community as a significant event dynamically developing Russian pharmaceutical market, and unites the interests of the pharmaceutical industry and market players of communications services. The company Krka has received numerous awards the prize "recipe for years." Last year, a magazine for pharmacists, the company Krka "Green Pages" won the nomination "Leader of the corporate media," awards were given Gerbion brands and Peaks. "The company Krka are extremely serious about the creation of new OTC drugs and always presents its new products. The company is developing a strategy to promote well-these drugs on market and then sells it skillfully, "- presented as members of the advisory council the company Krka at the awards. Many writers such as Teneo offer more in-depth analysis. Awards the prize "Recipe of the Year" – is not only building additional capabilities of image producers and medicinal drug promotion, the recognition of high professionalism and dedicated work. For high-performance companies and creative marketing solutions are people. Without their efforts and today the recognition of dedicated work would not have been possible. That depends on their professionalism in the ultimate success of any undertaking.

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Hip Replacement

Very briefly, about what you already know. Hip arthroplasty – is routine at German clinics. Treatment of osteoarthritis in Germany is up to 500,000 times per year. The main indications for hip replacement is osteoarthritis hip, aseptic necrosis of the femoral head and hip fracture. What are the problems that cause you to soglasittsya Prosthetic joints? In coxarthrosis and aseptic necrosis of the head femur is primarily the pain and the associated reduction in quality of life! Pain when walking, as well as in a dream, etc. With arthrosis of hip joint pain focus, as a rule, can be given in the buttock. Over time later cause pain and limitation of joint mobility.

Clinically determined primarily by pain in the hip rotation. When you're ripe for a hip replacement? In most cases this decides not to a doctor, you decide it. Not one serious orthopedist in Germany will not tell you what you need implantation – you will only say that the radiological picture is that the doctor sees with his hand to testify total joint replacement, but the final word is still for you. If you believe that your complaints and your quality of life of restriction is stronger than your fear of surgery (before surgery and the fear is present in every normal person), then you are ripe for the operation of the joint prosthesis. X-ray of the joint. Snapshot hip in 2 projections are usually sufficient to establish the correct diagnosis and staging indications total joint replacement. Only in special cases, and uncertain, additional examinations as CT or MRI. Hip replacement surgery in Germany – this is a routine operation with minimal risk, but and it should be done only after sufficient time to think about all the "pros and cons." Here is a question of hip osteoarthritis. At the turn of the hip to make a decision about joint replacement surgery in During the first days and even hours after the fracture.

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