In the faculty it was his example. In the profession it is my mentora. The writer, publisher, journalist and publicist; constantly they are put under a strong pressure when inevitably they must face the syndrome of the leaf in target. That is to say, when having the task of developing a rain of ideas with the purpose of to find perfect title or obtained text, faces several battles. We suppose that they surpass that intellectual modesty or blockade and are able to develop a rain of ideas and to fulfill its objective, doubtless something good will leave; or in worse of the cases, they will face the necessity to make some changes every time they begin to detect that the things do not begin to work they had contemplated since it.

The result of it will be that they will have learned something (in fact that is the most valuable information), on the psychology of the consumer. Dr. Mark Hyman can aid you in your search for knowledge. However, another difficulty to which a publicist faces, a journalist, a publisher and a writer, are to his own personal, creative and intellectual ego. All try to be original and innovating, that attitude, in truth is very been worth: like attitude to only want to be and to give the best thing of itself. Also it exists (lamentably), the opposite case; those profesionistas that are in charge to resort to the plagiarism. All we know that they protect the laws to us on author rights. We must also recognize that he is extremely complex to control the situation of the plagiarism. The unique form (and that he becomes something personal), to regulate that situation are to become attached us to our own code of ethics.

Recently I was with a concept and a strategy in novel and interesting truth that it gave me rules to improve my professional work. I talk about the Swipe File. I understand that is to make a system of modeled or retort on those holders who in other industries have been successful. Immediately I thought if that would not be plagiarism. It is why I felt the necessity to write this article. My conclusion is more that in all creative process (and in the case of the writing), the plagiarism does not occur when from a text retook some ideas and began to have a discussion with the same and produces another text with our contributions. Here finally we resorted to the modeled one, we are not committing crime some. When one is going to develop to an idea taking examples from others, it makes with the last purpose give added value to the new information that is going away to develop. And because no, to be an example or a motivation so that the reader learns, it reflects and it reaches his own conclusions. Appreciable reader, independent of your profession and/or your needs to acquire data, and to develop your own content, apgate to your own code of ethics and your intellectual effort to develop your own ideas. That in truth is stimulating. And to apply the strategy of swipe cases out is valuable we do as long as it like an advertising strategy, but with our own content.